(Daily Wire) The Daily Wire hosts Ben Shapiro and Matt Walsh tore into razor company Harry’s over the brand’s promotion of the transgender activist group the Trevor Project, a group that supports transgender treatments for minors.
Both Shapiro and Walsh were responding to a video highlighted in a viral tweet by the conservative social media account End Wokeness showing a trans-identifying female – who appears to have already undergone “top surgery” removing her breasts — going through the process of shaving. The promotional campaign promises that “100% of profits” from the purchase of the advertised face and body shave kits are donated to the Trevor Project.
“Harry’s Razors partnered with a ‘trans man’ (female) to promote their razor set 100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors,” End Wokeness tweeted along with the video.
Harry’s Razors partnered with a “trans man” (female) to promote their razor set
100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors pic.twitter.com/Sb6ZbBT0GA
— End Wokeness (@EndWokeness) August 6, 2023
Shapiro responded to the post by referencing Jeremy’s Razors — the razor company created by Daily Wire co-founder Jeremy Boreing when Harry’s pulled advertising from the site and publicly attacked the company.
“There’s a reason we started [Jeremy’s Razors],” Shapiro posted. “Because you shouldn’t give your money to companies that glorify mutilation and sterilization. #GoWokeGoBroke”
There’s a reason we started https://t.co/AmDBJlJnMH
Because you shouldn’t give your money to companies that glorify mutilation and sterilization. #GoWokeGoBroke https://t.co/eNoXwIDggq
— Ben Shapiro (@benshapiro) August 6, 2023
Daily Wire host Matt Walsh echoed Shapiro’s sentiments, and pointed to the spectacular backfire experienced by Anheuser-Busch over a similar partnership between flagship beer Bud Light and trans-identifying influencer Dylan Mulvaney.
“Harry’s glamorizes self-mutilation in an effort to sell razors,” Walsh wrote. He followed the tweet by highlighting a video, also posted by End Wokeness, of Harry’s CEO Andy Katz-Mayfield talking about how “socially-minded” his company was, referring to mothers as “birthing parents” and fathers as “non-birthing parents.”
