From Page Six…..
In honor of Breast Cancer Awareness Month, celebrities like Kate Hudson, Zoe Saldana and Dakota Fanning are stripping down to their skivvies to spread the message and raise research funds.
The social media campaign was masterminded by Kit Undergarments, the line launched by Hollywood stylists Jamie Mizrahi and Simone Harouche in 2019. Throughout the month of October, the brand will donate 5% of all sales to the Women’s Cancer Research Fund, along with an additional $1 each time someone posts a photo in their underwear using the hashtag #kitstokickcancer and tagging @kitundergarments.