Some top people in the White House move seamlessly into media. Think Dana Perino and George Stephanopoulos, both former press secretaries.
For others, not so much.
Symone Sanders recently tried to make the move. Sanders, who served as national press secretary for Democratic presidential candidate Bernie Sanders during his 2016 presidential campaign, then worked as a senior adviser for Joe Biden in his 2020 presidential campaign before becoming the top spokesperson for Vice President Kamala Harris, didn’t exactly knock ’em out.
“Sanders drew just 361,000 total viewers for her 4 p.m. show, titled ‘Symone,’ on Saturday,” the New York Post reported, citing newly released Nielsen ratings. “She also managed to attract just 29,000 viewers in the advertiser-coveted 25-54 demographic.”
For comparison, Fox News Channel’s “Fox News Live,” which ran at the same time, drew 842,000 total viewers, including 163,000 in the 25-54 demographic, the Post said.