To Go Woke Is To Go Broke? Nickelodeon Sees Its Ratings Crash Amid LGBTQ Push

Credit: Michael Tran/FilmMagic


There’s growing evidence that Nickelodeon’s hard push to promote the LGBTQ agenda to children is having a negative impact on the network’s ratings.

In the last two weeks, both Nickelodeon and its preschool-targeted network, Nick Jr., have released videos championing “trans,” “queer,” and “pansexual” inclusion. One video that sparked mass outrage depicted a cartoon version of drag queen Nina West singing about various LGBTQIA groups “[loving] each other so proudly” on “Blues Clues and You,” a show for two- to five-year olds. That same video showed a female-to-male transgender beaver who appeared to have post-operative surgical scars on its chest.

In a separate live action video Nickelodeon posted to YouTube last week, West explains the meanings behind various LGBTQ Pride flags through a song. These latest videos come after the network began overtly celebrating “Pride” month several years ago and implied in 2020 that its most popular character, SpongeBob SquarePants, is gay.

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