Facebook And Instagram Upping The Ante, Rolling Out More Financial Incentives For Influencers

Both platforms are developing new tools that would provide “extra cash” in exchange for meeting specific goals


If you thought the deal couldn’t possibly get sweeter for the influencers that flock to Facebook and Instagram to simultaneously bolster their social media followings and line their pockets, think again:

On Tuesday, both platforms announced that they’ll be stepping up their respective games in the coming weeks by rolling out a suite of additional financial incentives aimed at keeping the creator class logged on and streaming.

During Instagram’s first Creator Week event, Mark Zuckerberg — the CEO of Facebook, which owns Instagram — debuted new features that will help influencers rack up “extra cash” in exchange for hitting certain milestones.

According to Engadget, examples of goals that will translate to extra cash include selling badges within streams or going live with other accounts on Instagram and participating in “Stars Challenges,” on Facebook, which will reward creators for meeting certain streaming milestones and completing other predetermined tasks.

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