From Engadget.com….
Amazon reinvented supermarket shopping with its checkout-less Go stores, and now the e-commerce giant is applying its tech prowess to hairdressing. The company has chosen east London as the home for its first-ever salon, a 1,500-square-foot concept site where customers can try on virtual hair colors using an augmented reality color bar and shop curated beauty products using displays and QR codes.
The AR tech relies on a tablet embedded in a mirror to show patrons how they’d look in a range of different shades using the slate’s front-facing camera.
In that sense, it looks similar to the Live Mode make-up feature Amazon introduced on its mobile app in 2019, which allowed users to experiment with different lipstick colors. Meanwhile, the shopping experience utilizes Amazon’s new “point-and-learn” technology, allowing customers to point to products on a shelf to view relevant info — including brand videos — on an accompanying screen. You’ll then be able to buy the items by scanning a QR code to visit the product page on Amazon’s UK site.
