From Forbes…
This year, the fashion world has faced challenges, confronted hardships and learned from mistakes. Not only were profit margins low, but the budgets were so tight that there was no allowance for luxury brands to create without borders. Like most market segmentations, the luxury apparel business has been in a bit of a slump on various platforms.
This fall winter season, men’s functional outerwear has become synonymous with the term mad-cool. The diverse luxury offerings come equipped with modified advancements in technology. In fact, highly efficient outwear is now styled with embossed monograms and logo patches display iconic and instantly recognizable looks for the modern era.