From Flare.com….
Of all of the makeup categories, foundation is the one that’s arguably had the biggest glow-up in recent years. Its most notable upgrade has been the long-overdue expansion in shade ranges offered by (most) brands, which has been referred to as the Fenty Effect, following the popularity of Rihanna’s Fenty Beauty debut in 2017. The line launched with an impressive 40 shades of foundation with a range of undertones, catering to a wide and diverse audience. Of course, some brands, like M.A.C and Cover FX, had long offered impressive shade ranges but, as we now know, Fenty Beauty signalled a widespread movement that woke up other brands to the necessity of providing consumers with diverse, inclusive shade options.
