Fashion houses trying to figure out how to reach new eyeballs after the long ordeal of the pandemic have centered around a singular idea: collaborations.
Many are doing it, in big ways and small. Gucci, which famously “hacked” Balenciaga last season, is now launching an e-commerce site showcasing refurbished vintage Gucci products and capsule collections by young designers. Hatmaker Borsalino is collaborating with the French brand Ami Paris and the equestrian-inspired brand Acheval.
If the fashion industry is going to change, now is the moment, say insiders — even if the temptation to go back to old habits is great.
Highlights from the fourth day of Milan runway shows Saturday for next spring and summer: