From PageSix.com…
Smell ya later, KKW.
Kim Kardashian announced that she will be rebranding her KKW Fragrance line to have a new name and website amid her ongoing divorce from Kanye West.
“On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” Kardashian announced in a statement posted to her Instagram Story on Friday.
The reality superstar, 41, expressed how the fragrance line is “deeply personal” for her.
“I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017,” she said, referencing the brand’s first scent.
