in

Luxury Brands Making A Mint In The Virtual ‘Metaverse’

Ralph Lauren’s Winter Escape experience in the Roblox online universe. Source: Roblox

From Bloomberg.com…

The waiting list for a Birkin bag can stretch years, but for some, the only purse they want is one they’ll never get their hands on. The Dematerialised, a British startup that co-founder Karinna Nobbs calls “the digital department store of your dreams,” sells nothing but virtual luxuries; it’s a marketplace for clothing and accessories that will only ever exist online.

The first piece it brought out, on Dec. 12, 2020, was a silver sweater selling for €121 ($137). Like all of her products since, the whole run—1,212 digital renderings—sold within three hours.

 

Nobbs has also worked with the Fabricant, a Dutch virtual couture house where users create exclusive apparel for their digital avatars on social platforms including VRChat, a 3D digital world that soared in popularity during the pandemic.The Fabricant collaboration scored the priciest sale at her store so far: €9,000 for a single garment—or, more precisely, nongarment.

Read More

Leave a Reply

Loading…

CNN Has Audacity To Complain About Coverage Of ‘Dishonest’ Conservative Media In Jussie Smollett Guilty Verdict Forgetting Their Own Culpability From The Start

Video: Blue Origin Successfully Completes Third Space Test Flight