Last week, marketing research firm, Zeta Global, polled Americans about the Olympics and discovered the majority aren’t excited to watch the games this year.
“More than 60% of Americans were unable to express excitement or interest in the summer games, and at least 45% of Americans confirmed they are NOT looking forward to the games in any capacity,” the company found. This led it to predict this year’s Olympics will be the lowest-watched of the 21st century.
Meanwhile, another research group, Ipsos, conducted polling on Olympics enthusiasm by party affiliation and discovered that only 29% of Republicans are interested in watching the games, compared to 39% of Democrats.
It also found that fewer than a third of Americans (32%) believe that Olympic athletes should be allowed to engage in political protests, including kneeling or wearing messages on their uniforms. Finally, Ipsos’ survey showed a majority of those polled feel that a positive performance from U.S. athletes generally makes them proud to be American.