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Meta’s Threads Joining The ‘Fediverse’ In Effort To Increase Reach Of Its Struggling Social Media Platform

‘Making Threads interoperable will give people more choice over how they interact and it will help content reach more people’

The Post Millennial

(PM.) On Wednesday, Mark Zuckerberg announced that users of Threads will soon become “interoperable” via the “fediverse,” giving users the ability to share posts to other social media platforms such as Mastodon.

The Meta CEO explained that the move would allow content on Threads, which expanded into more countries in Europe on Thursday, to reach a larger audience, and improve communication between networks.

 


“Starting a test where posts from Threads accounts will be available on Mastodon and other services that use the ActivityPub protocol,” Zuckerberg wrote. “Making Threads interoperable will give people more choice over how they interact and it will help content reach more people. I’m pretty optimistic about this.”

ActivityPub is a “decentralized social networking protocol” that powers the fediverse, which describes itself as a “diverse community of interconnected social media platforms … which, while independently hosted, can communicate with each other.”

 

 

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