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Universal, Cinemark Agree To Allow Films To Premiere On-Demand Much Early

Credit: Lanf

From FoxBusiness.com…..

Universal Pictures and Cinemark have agreed in principle to a deal that allows theatrical releases to transition into viewer homes more quickly, Variety reported on Monday.

The publication said the agreement is similar in structure to a recent deal Universal struck with AMC Theaters, the world’s largest movie theater chain in which Universal was granted the option of placing new movies on digital rental platforms just 17 days after they had been released in theaters.

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