Google To No Longer Allow ‘Sugar Dating’ Apps In Play Store

A new policy prohibits apps focused on ‘compensated sexual relationships’ as of September 1st

Credit: Alex Castro / The Verge


“Sugar dating” apps will not be allowed on the Android Play Store from September 1st, Google has announced as part of a series of policy changes for the platform.

The change, which was first reported by Android Police, specifically prohibits apps relating to “compensated sexual relationships.” Other changes coming to the platform include a new crackdown on inactive developer accounts, Google says.

Traditionally, sugar dating relationships involve older, wealthier individuals dating and showering younger partners with gifts. As Android Police notes, there’s no shortage of apps on the Play Store designed around setting up “sugar daddy” relationships. None of them explicitly say that older men are expected to compensate younger women for their affection, but many emphasize the wealth of the men on their services.

Google’s Play Store policies already prohibit apps that promote “services that may be interpreted as providing sexual acts in exchange for compensation.” But the updated wording expands this definition to explicitly include “compensated dating or sexual arrangements where one participant is expected or implied to provide money, gifts or financial support to another participant (‘sugar dating’).”

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