From FashionMagazine.com….
In the last year, we’ve collectively thought about, talked about, and purchased items like hand sanitizer and sanitizing wipes at unprecedented rates. The “hand hygiene” category, which includes sanitizers, cleansers, soaps and wipes, is expected to continue to grow, reaching an anticipated $17.2 billion USD in sales by 2026.
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Once the COVID-19 pandemic hit, beauty brands quickly got to work, releasing hand sanitizers as part of their product offerings, and they’re continuing to do so, with both drugstore brands like Dove and newer brands like CTZN Cosmetics not only getting in on the sanitizer game with their newest launches, but working to improve the existing category. Dove’s hand sanitizers include moisturizing properties and are thus not stripping and drying like many sanitizers tend to be, and also address the issue of scent, a common complaint when it comes to traditional hand sanitizers. Rather than a strong alcohol smell, Dove offers a Shea Butter and Warm Vanilla scent option.
