(Page Six) Alexa, play “Booty.”
Jennifer Lopez turned 53 on Sunday and celebrated the occasion by stripping down to her birthday suit to launch her latest business venture, JLo Body by JLo Beauty.
“I am the age I am, but I feel amazing and happier than ever,” she told People in a new interview promoting the line.
“I feel like I’m just at my halftime right now and just getting started.”
The singer first announced the news via her “On The JLo” newsletter, telling fans that she’s come out with a product to highlight everyone’s best “asset” – a new “FIRM + FLAUNT™ Targeted Booty Balm,” $65.
Later taking to Instagram, Lopez shared a sexy campaign video that featured her promoting the product in the nude. The balm aims to firm the skin’s appearance in targeted areas like the booty, hips and thighs.
“We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty,” she explained.
“Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm.”
Lopez went on to explain to her newsletter subscribers that she just had to make a booty balm.
“I want you to flaunt your best assets – yes, I said assets – and I want you to feel great doing so!” she encouraged her loyal followers.
A limited amount of booty balms have been released by the “Marry Me” star on the JLo Beauty website, with a full launch to follow in August.
The drop comes one week after Lopez tied the knot to Ben Affleck in Las Vegas, which she also confirmed in a message written to fans via her newsletter.
“We did it. Love is beautiful. Love is kind. And it turns out love is patient. Twenty years patient,” the “Let’s Get Loud” singer gushed.