From Glossy.co…..
Thanks to the rise of clean beauty and buzz-generating brands, drugstore shelves are seeing a shakeup.
Today, skin-care brand Boscia is officially announcing on social channels its launch in select Walgreens locations across the U.S. The brand began distributing to stores on October 16, offering eight products in total. The lineup consists of four cleansers, two moisturizers, a mask and an eye cream, including two products from its flagship charcoal collection. The distribution is exclusively brick-and-mortar at roughly 2,500 Walgreens beauty-focused locations. Boscia’s expansion marks the latest in a wave of beauty brands hitting the shelves of top drugstore chains, highlighting “essential” retail channels’ heightened importance during the pandemic.
