The way you pay for products and experiences looks nothing like it did 10, 15 years ago. You can hover your phone over a device at Sephora, scan a barcode to settle your bill at a restaurant, and now, you might not even need a traditional bank account to make purchases within the beauty industry — or own what it is you end up buying.
Today, there is a whole new world of cryptocurrency and blockchain technology available, which started as a plausible system maintaining transactions (e.g. Bitcoin) but has now traversed into the way we see product ownership and creativity. One of these new methods dominating the art, fashion, and beauty worlds is Non-Fungible Tokens (better known by its acronym, NFTs).
In fact, the video app TikTok recently announced it’s going to start selling its top viral videos for NFTs, which means someone could buy a makeup tutorial or beauty how-to with digital currency and own that unique look as a collectible.
It’s not just TikTok, of course. More and more beauty brands — from Nars to E.l.f. Cosmetics to Givenchy Beauty — are also experimenting with the digital token, which poses the question: will cryptocurrency change how we exchange and interact with beauty? We explore everything you need to know about the trend below, including what it means for you.