(The Street) There are early signs that Chick-fil-A could become the latest target of a potential boycott campaign.
Fresh off of their successful boycotts against Bud Light (BUD) – Get Free Report and Target, (TGT) – Get Free Report some of the louder voices on the far-right side of social media are now targeting Chick-fil-A, the conservative-leaning fast food chain that is famously closed on Sundays in honor of the Christian day of rest.
Twitter user Joey Mannarino pointed out in a tweet on May 30 that Chick-fil-A could be added to the boycott list, as the company has “just hired a VP of Diversity, Equity and Inclusion”.
MAGA Republicans, ‘conservatives,’ and the right: Chick-fil-A has recently hired a VP of Diversity, Equity, and Inclusion, and they are now celebrating LGBTQ Pride Month. Are you going to cancel them now? Do I think you should leave them? It would improve the atmosphere. pic.twitter.com/sGWj2sRE6Q
— Tony – Resistance (@TonyHussein4) May 30, 2023
This comes on the tail end of the boycott of Bud Light after it hired transgender spokesperson Dylan Mulvaney, followed by an uproar around Target’s pro-LGBTQ+ clothing and the North Face for a Pride ad.
While Bud Light and its parent company Anheuser-Busch InBev (BUD) – Get Free Report have taken a significant hit to sales this month due to that ill-fated advertising campaign, there are signs that the uproar against the brand has crescendoed.
Today’s boycott discussion has led to the unearthing of an old video of Chick-fil-A CEO Dan Cathy shining the shoes of a black man.
Lots to unpack here. Conservatives who praised Chick-Fil-A for its anti-gay stance will now cancel Chick-Fil-A for an antiracist statement. They call themselves “Christian,” but Jesus washed his disciples’ feet. And Black people don’t need a shoe shine. We need economic justice. https://t.co/JlxlvmizS1
— Keith Boykin (@keithboykin) May 30, 2023
Despite what the caption says, Cathy never said that “all white people should get on their knees and shine black peoples shoes” — the Community Notes team apparently hasn’t had the time to fact-check the tweet yet.
While some are calling for a boycott, it remains to be seen whether those voices actually have the ear of the people.