Jenny McCarthy is making beauty a little less complicated.
Today, the actress, 48, is launching her very own cosmetics brand, Formless Beauty — unveiling products that uphold true clean beauty standards.
Speaking exclusively with PEOPLE about the release, McCarthy admits: “There are a lot of celebrity brands out there, but not all of them are vegan and cruelty free, so I am very proud that mine is.”
McCarthy’s product line is not only eco-friendly — but made with ingredients makeup lovers will find familiar and easy to understand. Formless Beauty is also made in the U.S.
“There’s been a plethora of [cosmetic lines] that have come out and said we’re natural and organic, but then when you go and look at the ingredients, I’d be like, ‘I can’t pronounce these,'” McCarthy says of what inspired her to tackle the world of beauty. “I felt there was a disconnect in what people really think is natural and pure, so I said ‘I want to create a line that has ingredients you can actually pronounce.'”